Written by: Talia Knowles
Talia Knowles is an avid reader, writer, and coffee enthusiast, with over five years of experience in writing and editing.
Reviewed by: Keca Ward
As a seasoned HR professional with over 20 years of experience, Keca is an expert in various aspects of Human Resources.
Updated on July 21, 2024
You may already know that there are a lot of similarities between recruiting and advertising. Both involve pitching an opportunity to potential customers or, in the case of recruiting, candidates.
Therefore, it’s in your best interest to make the job posting as appealing as possible. A catchy hiring slogan or tagline can instantly grab the attention of potential candidates and communicate a nutshell pitch of the benefits of working at your company.
A well-written hiring slogan can take your recruiting game to the next level. We’ve compiled a list of some ideas to help you start brainstorming slogans.
A catchy slogan can grab the attention of job seekers who may be scrolling through numerous job listings and helps your job posting stand out.
For example, AirBnB’s slogan is “Belong Anywhere.” This slogan captures the essence of Airbnb’s mission and culture and conveys the idea that by joining Airbnb, employees become part of a global community where they can feel a sense of belonging, no matter where they are.
The slogan also aligns with Airbnb’s core business of connecting travelers with unique accommodations and experiences around the world. It effectively communicates the company’s values of inclusivity and diversity and creates a sense of belonging, which can appeal to potential candidates.
A well-crafted slogan can provide a glimpse into your company’s culture, values, and work environment. In addition, it helps candidates understand what it might be like to work for your organization, which can be a deciding factor for job seekers.
For example, Google’s slogan, “Do cool things that matter,” effectively conveys the company’s innovative and impactful culture. It highlights the opportunity for employees to work on exciting and meaningful projects that make a difference in the world.
Slogans contribute to building your employer brand and creating awareness about your company as an employer of choice. They can help establish a positive perception of your organization and make it memorable among job seekers.
A great example of a slogan highlighting brand awareness is “Join the team that just does it.” This hiring slogan from Nike effectively conveys brand awareness and aligns with its well-known tagline, “Just Do It.”
By using a variation of its iconic tagline, Nike reinforces their brand identity and instantly connects the hiring message to their overall brand messaging.
The slogan not only creates awareness about the company but also communicates its core values of determination, action, and the pursuit of excellence.
It appeals to candidates who are driven, motivated, and looking to be part of a company that embodies a strong and recognizable brand. The slogan effectively leverages Nike’s brand awareness to attract candidates who resonate with its brand image and philosophy.
A catchy hiring slogan can help attract candidates who resonate with the specific qualities and attributes you’re seeking. It acts as a filter, drawing individuals who align with your company’s mission, values, and goals.
Patagonia’s hiring slogan, “Join us in saving the planet, one hire at a time,” effectively attracts the right candidates who are passionate about environmental conservation and sustainability.
It conveys the company’s core mission and values, indicating that they are seeking individuals who are aligned with their commitment to making a positive impact on the planet. The slogan appeals to candidates who are environmentally conscious, dedicated to sustainability, and eager to work for a company that shares their values.
It sends a clear message that Patagonia is looking for like-minded individuals who are motivated to contribute to its mission and environmental initiatives. The slogan helps attract candidates who are passionate about the cause and are enthusiastic about working for a company that aligns with their values.
In a competitive job market, where candidates have multiple options, a catchy hiring slogan can set your organization apart from the competition. It highlights unique aspects of your company and positions it as an attractive choice for potential candidates.
For example, Apple obviously differentiates itself from competitors with its hiring slogan, “Think different. Join Apple.” This plays on Apple’s iconic “Think Different” marketing campaign, which has become synonymous with the brand.
By using this slogan in its hiring messaging, Apple highlights its innovative and creative culture and implies that they are seeking individuals who think outside the box, challenge the status quo, and bring unique perspectives to the table.
Catchy slogans evoke excitement and generate curiosity among job seekers. They can create a positive impression and generate interest in the available positions, prompting candidates to explore further and consider applying.
Overall, catchy slogans for hiring help create a positive and compelling first impression, attract the right candidates, and convey your company’s essence to potential hires. They play a vital role in making your job postings more appealing and effective in capturing the attention of qualified candidates.
Tesla’s hiring slogan is “Accelerate your career with the future of mobility.” With this slogan, Tesla generates excitement and interest by linking the company’s cutting-edge technology and mission to the potential career opportunities it offers.
It creates a sense of anticipation and excitement around the idea of being part of a company that is revolutionizing the automotive industry.
By positioning Tesla as a leader in the future of mobility, the slogan generates curiosity and enthusiasm among job seekers who want to contribute to groundbreaking innovations and be part of shaping the future.
Remember, the choice of a hiring slogan or tagline should align with your company’s values, culture, and desired image. Now, let’s look at some examples for specific industries.
Remember, small businesses often emphasize the close-knit and collaborative nature of their teams, as well as the opportunity for employees to have a direct impact and contribute to the business’s growth.
Hopefully, this list has started you thinking about possible hiring slogans to help bring top talent knocking at your company. The best slogans will emphasize what makes your company unique, so feel free to get creative in developing a tagline that highlights your organization’s individuality.
To create a catchy hiring slogan, consider your company’s values, culture, and unique selling points. Brainstorm keywords and phrases that reflect your company’s personality and what you offer to employees. Keep it concise, memorable, and focused on the benefits and opportunities available to potential candidates.
It depends on your goals and target audience. Industry-specific slogans can help attract candidates with relevant skills and experience. However, if you’re looking for a diverse range of candidates or want to highlight unique aspects of your company beyond the industry, a more general and inclusive slogan may be appropriate.
Your hiring slogan should be a reflection of your company culture. Consider your company’s values, mission, and work environment. Involve key stakeholders, such as employees or HR representatives, in the slogan creation process to ensure it resonates with the existing culture and accurately represents your organization.
While catchy slogans can attract attention, they may also attract candidates who are drawn to the catchiness rather than the substance of the job or the company. Therefore, it’s important to strike a balance and ensure that the slogan conveys the right message about your company and the desired qualities in candidates.
Use your hiring slogan consistently across various recruitment channels, including job postings, career websites, social media, and recruitment campaigns. Incorporate it into your employer branding materials and include it in job descriptions and company profiles. Make sure it aligns with your overall recruitment messaging and is visible to potential candidates.
While updating your hiring slogan frequently is unnecessary, periodic reviews can help ensure it remains relevant and aligned with any changes in your company or recruitment strategy. For example, if your company undergoes significant shifts or rebranding, it might be a good time to reevaluate and update your hiring slogan accordingly.
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