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How To Create a Talent Management Strategy

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How To Create a Talent Management Strategy

How To Create a Talent Management Strategy

The talent management process encompasses all aspects of HR, from attracting talent to retaining great employees. Essentially, a talent management strategy is a business’s plan for optimizing employee performance, from the initial hiring selection to recognizing achievements. 

Therefore, talent management also involves recruiting and nurturing a highly productive workforce and fostering long-term commitment to the organization. When this is executed strategically, businesses can enhance their overall performance and maintain a competitive edge.

Though a talent management strategy aims to improve big-picture results, it recognizes that these goals will be best accomplished through smaller, consistent actions.

If you’re ready to create a strategy for your business, you’ve come to the right place. This guide will walk you through the elements of a successful talent management strategy and help you take the first steps toward optimizing your business. 

What is a Talent Management Strategy? 

A talent management strategy is a systematic approach to managing employee performance through setting goals, measuring progress, and providing feedback to improve individual and team performance.

This may sound broad, but the efficacy of a talent strategy is that it helps you set small attainable goals that slowly contribute to achieving big-picture objectives. 

These smaller goals often include defining clear performance expectations, establishing performance metrics, offering feedback and recognition, and providing training and development opportunities to improve employee skills and competencies.

A performance management strategy also aligns employee performance with organizational goals and objectives.

This is important because less experienced employees may not understand how their work is tied to the organization’s objectives and goals. A performance management strategy can illuminate the importance of every role and unite the team in a common effort. 

A good performance management strategy also encourages continuous learning and development and facilitates effective communication between employees and managers. 

Establishing a structured framework helps measure and assess employee performance, identify high performers, and proactively address performance issues. 

What Makes a Talent Management Strategy Effective? 

An effective performance management strategy typically includes setting specific, measurable, achievable, relevant, and time-bound (SMART) goals. This helps bridge the gap between big-picture goals and the smaller, day-to-day steps that can be taken to achieve them. 

You’ll also need to identify performance evaluation tools to set a standard for how the organization will measure its progress. Ensuring the standards are in place across the company will support establishing feedback and recognition mechanisms and flag areas where more training is needed. 

Finally, an effective talent management strategy remains dynamic over time. Therefore, be willing to monitor your progress and refine the strategy over time to ensure it aligns with the organization’s goals and objectives.

How To Create a Talent Management Strategy

Steps on Creating a Talent Management Strategy

A talent management strategy is essential for building a successful business, but it is not a one-size-fits-all process. Unique organizations have different goals and objectives, so it works best to focus on the talent strategy that’s optimal for your organization.

1. Determine Big-Picture Goals

Determining your goals is the first and arguably most crucial step in developing a talent management strategy. At this stage, decide which goals to prioritize rather than spreading your talent management strategy too thin. 

Once the goals and objectives have been established, determine what results and metrics are critical to achieving those goals. Next, think about the talent you’ll need to accomplish those goals. This includes both training your current staff and decisions to onboard new employees. 

2. Recruiting and Hiring

Sourcing and recruiting are important parts of talent acquisition and play a significant role in a talent management strategy. Investing in your employer brand will help you attract the kind of talent that can help your business thrive

Your business plan will also inform your talent management strategy when it comes to making hiring decisions. Prioritize hiring candidates with a track record of efficiency, innovation, or any other quality that will contribute to achieving your goals and objectives.

3. Training and Development

Create a comprehensive plan for training and talent development that will help your employees and your business reach their full potential

Research suggests that employees who feel satisfied, fulfilled, and challenged by their jobs will produce better work. Therefore, an essential aspect of training and development is ensuring employees feel equipped with the skills they need to grow and succeed. 

Training and talent development also includes noticing gaps in employee competencies or training resources and working to improve them. 

4. Connect Overarching Goals to Daily Practices

This is a more challenging step in creating a talent management strategy, but it is vital to its success. It involves translating your broader goals for the company into strategic HR priorities. 

For example, if you want your organization to be known for exceptional customer service, what practices should you implement to make that a reality? Possible strategies include hiring employees with records of excellent customer service, creating training programs, and monitoring customer interactions for quality assurance. 

5. Employee Retention

Effective performance management goes beyond setting goals and conducting performance reviews. It involves continuous communication between employees and their managers to ensure their work aligns with the organization’s strategic objectives.

Engaging employees with meaningful and challenging work and providing them with the necessary support, tools, and talent development to succeed can drive success and help retain top talent

Additionally, compensation can be linked to performance management, rewarding high performers, and incentivizing employees to achieve their goals.

6. Collaborate With Your Team 

If an effective talent management strategy is meant to optimize your employees’ performance, it is always beneficial to collaborate with them. Constant and open communication can help ensure your team has the resources they need to work towards their performance goals. 

Welcoming feedback from your employees can also help overcome potential blindspots. For example, without communication, managers may remain unaware of issues hindering employees in their day-to-day tasks. 

In addition, it’s difficult to optimize your talent management without realizing its weaknesses, so encouraging feedback is often an essential aspect of growth. 

7. Plan For the Future

A talent management strategy is always looking to optimize future performance. Therefore, just as it is essential to develop goals for the organization’s future, it is also important to have backup plans.

Sometimes referred to as a succession plan, planning for an instance where an employee leaves unexpectedly is an important part of talent management.

To avoid any disruptions, back up your strategy by identifying important employees and estimating the potential loss if they leave. Identify potential candidates within your organization who can fill the gap, and always keep a few solid resumes on hand as a backup.

Implementing a talent management strategy can improve outcomes and results, benefiting both the company and its employees. As we know, a company’s success is directly related to the efforts of its employees, and it’s up to you to devise effective ways to mobilize all hands on deck to achieve ultimate success. 

8. Software Systems

All of these steps are important for creating an effective talent management system, but you don’t have to juggle them without help. A talent management system is a collection of software that helps implement the steps of your plan, monitor results, and facilitate feedback from your team. 

Additionally, a TMS can aid in recruitment, onboarding, professional development, compensation, and succession planning. This software can facilitate and monitor any activity essential to performance management strategy. 

Performance management systems can also be useful in implementing your talent management strategy.

A performance management system is a suite of tools managers can use to track employee performance. This software ensures performance management is implemented with fairness across the organization. 

A performance management system typically includes tools for performance appraisals, goal setting, coaching and feedback, development planning, and performance metrics. Most also have 1:1 capabilities to recognize and connect with employees. 

By using a performance management system, organizations can align employee goals with broader organizational objectives, identify areas of improvement, and provide employees with the support and feedback they need to grow and succeed. 

This system can help managers make more informed decisions about promotions, compensation, and career development. Both recognition from managers and peer-to-peer recognition can boost employee engagement, productivity, and performance, leading to better business outcomes.

In light of these features, performance management systems are highly beneficial for organizations looking to improve overall performance. 

Implementing performance management software can help transform the culture to be more engaging through employee recognition, more strategic through goal setting, and more aligned to business outcomes. Still, figuring out which system is best for your business can take time and effort. 


Creating a talent management strategy is a complicated process involving combining a large-scale vision for the company’s future with manageable SMART goals. 

When formulating your business strategy, consider your organization’s top goals and which HR practices will help you achieve them. 

A talent management strategy will look different for every organization, so don’t be afraid to adjust your approach as needed. Your employees make your business what it is, so investing in optimizing your talent strategy is always a worthwhile investment. 

Talent Management Strategy FAQs

How can organizations align individual performance goals with organizational objectives?

Organizations can align individual performance goals with organizational objectives by clearly communicating the company’s strategic goals and priorities, breaking down goals into specific, measurable targets, and ensuring employees understand how their work contributes to the organization’s success.

How can organizations provide effective feedback?

Effective feedback includes offering specific, actionable, and timely communication, using constructive language, focusing on strengths and opportunities for growth, and providing opportunities for two-way communication.

How can organizations address performance issues?

You can address performance issues proactively by identifying potential problems early on, offering training and development opportunities to address skill gaps, setting clear performance expectations, and providing coaching and feedback to employees who are struggling to meet expectations.

How can organizations create an effective performance management strategy?

If your goal is to establish an effective performance management strategy, steps you can take include setting clear goals and objectives, defining key performance indicators (KPIs), establishing a feedback culture, offering regular performance evaluations, and providing training and development opportunities.