Back to Hiring & Recruiting

20 Recruiting Tips and Techniques

Written by:

Talia Knowles is an avid reader, writer, and coffee enthusiast, with over five years of experience in writing and editing.

Reviewed by:

As a seasoned HR professional with over 20 years of experience, Keca is an expert in various aspects of Human Resources.

20 Recruiting Tips and Techniques

20 Recruiting Tips and Techniques

Recruiting is one of the most important aspects of running a successful business, but it is often overlooked. However, without a successful recruiting strategy, it is nearly impossible to achieve other business goals, like increasing profits and boosting brand recognition. 

Hiring can be challenging, but investing in your recruiting strategy will pay off for years to come. After all, someone has to hire your next CEO! 

What Is the Importance of Recruiting?

Most successful organizations prioritize metrics such as revenue, customer satisfaction, and profitability, but it is difficult to excel in any of these areas without high-quality employees. 

A business’s success is directly tied to its employees, so attracting and retaining a talented workforce is essential to running a successful business. 

We’ve gathered twenty recruiting tips to help you invest in your recruiting process and improve your business outcomes. 

20 Tips and Techniques for Efficient Recruiting

1. Develop a Comprehensive Job Description

A well-written job description defines the roles, responsibilities, and qualifications needed for the open position. Though writing a job description may seem like a relatively straightforward part of hiring, it often plays a large role in how successful the entire process will be. 

It takes time to sort through applications, so you’ll want to make the job description as specific as possible to avoid receiving applications from underqualified candidates. 

2. Utilize Multiple Recruiting Channels 

Once you’ve formulated a job description, share it to various job boards, social media platforms, and professional networking sites to reach a diverse pool of candidates. 

Effective candidate sourcing is another vital aspect of recruitment, as even the best hiring strategy cannot compensate for mediocre candidates. Social media platforms are extremely useful for discovering exceptional candidates and proactively contacting them with enticing job prospects. 

Rather than wait for candidates to come to them, recruiters can maintain an active presence on multiple platforms to ensure they don’t miss out on great potential employees. 

3. Optimize Your Job Postings

The more people see your job posting, the more likely you are to receive applications from top-quality candidates. Use relevant keywords and phrases in your job descriptions to improve visibility in search results and optimize postings to each job posting platform

Ensure the information you share is clear, concise, and memorable — such as the unique benefits of working for the organization or statistics on internal growth opportunities.

4. Build a Strong Employer Brand

Highlight your company’s values, culture, and benefits to organically attract top talent. Having a strong employer brand is essential for attracting the right candidates who can contribute to the success of your business. 

When candidates have a clear understanding of your company culture, they can more accurately determine their own prospective cultural fit. 

Additionally,  prioritizing the well-being of your current employees increases the chances of them recommending top-notch candidates for open positions and enhances your organization’s standing as an appealing workplace.

5. Leverage Employee Referrals

Encourage current employees to refer qualified candidates and offer incentives for successful referrals. 

Referrals often result in excellent candidates who are more likely to be a good fit for the organization, as current employees have a deep understanding of the company culture and values, enabling them to refer individuals who align with those aspects.

Furthermore, implementing an employee referral program can be cost-effective, reducing reliance on external recruitment agencies and job postings. It also enhances employee engagement and retention, as employees feel valued and involved in the growth of the organization. 

6. Attend Job Fairs and Industry Events

Job fairs and other industry events offer significant advantages to both job seekers and employers, serving as invaluable platforms for companies to connect with a diverse pool of candidates and showcase their employment opportunities. 

Participating in job fairs enables employers to enhance their recruitment efforts, save time and resources, and ultimately find the right talent to contribute to their organization’s success. 

Other industry events can also be useful for recruiting, such as networking at professional conferences or inviting interested parties to attend a mixer in your workplace. 

7. Implement an Applicant Tracking System (ATS)

Use technology to streamline your recruitment process, manage applications, and track candidate progress.

An Applicant Tracking System (ATS) offers a range of benefits for recruiters, hiring managers, and organizations involved in the recruitment process, including time and cost savings by automating tasks like resume screening and interview scheduling.

They streamline workflows and facilitate collaboration among hiring teams by providing a centralized platform for managing candidate information and feedback. ATSs ensure compliance with hiring regulations by securely managing candidate data and generating reports for auditing purposes. 

Furthermore, ATSs enhance the candidate experience through a streamlined application process and timely communication. They offer scalability and flexibility to cater to different organizational sizes and recruitment needs, often with customizable options to adapt to unique workflows.

8. Conduct Thorough Interviews

Once you’ve narrowed down your stack of applications to a few exceptional candidates, it’s time to reach out to them. Prepare structured interview questions to assess a candidate’s skills, experience, and cultural fit. 

After a round of screening phone calls, it’s time to schedule formal interviews with the top candidates in person or over a video call. 

Of course, you’ll need to ask them the necessary questions to learn about their experience and goals, but also make space for them to interview you. Employment is a two-way relationship, and taking steps to ensure both parties will be satisfied can save you time and money that would be spent on further recruiting. 

Depending on your organization’s needs, you may conduct several rounds of interviews with different interviewers to ensure a good cultural fit with all teams.

9. Use Behavioral-Based Interviewing Techniques

Behavioral-based interviewing techniques are valuable in recruiting as they provide insights into candidates’ past behaviors and experiences, allowing recruiters to predict their future performance.

To utilize these techniques effectively, recruiters should identify the key competencies required for the position and prepare a set of structured behavioral-based questions. Ask candidates about specific situations they have faced to evaluate their problem-solving and decision-making abilities. 

Evaluate their responses using the STAR approach (Situation, Task, Action, Result) to assess their abilities and problem-solving skills. Taking notes and using a rating scale or scoring system aids in comparing and evaluating candidates objectively. 

Lastly, verifying and validating information through references or additional assessments ensures the accuracy of the candidate’s claims. By incorporating behavioral-based interviewing techniques, recruiters can make informed decisions, selecting candidates who are qualified and aligned with the organization’s needs and values.

10. Implement Skills Assessments

Use tests, projects, or assignments to assess candidates’ practical skills and knowledge. If the position you are hiring for requires a specific skill set, assigning assessments to candidates will ensure they can hit the ground running. 

Some organizations may include assessments during the early hiring stages to avoid wasting time interviewing underqualified applicants. 

However, assessments can also be an excellent final step in the hiring process. If a candidate has passed all rounds of interviews, the last step is ensuring they have the skills they say they do. 

Whether giving a mock assignment to a writer or asking a computer engineer to solve a technical problem, you’ll be glad to see the skills listed on their resume in action before making a final decision. 

11. Offer Competitive Compensation Packages

Ensuring that employees are fairly compensated for their work is crucial for fostering long-term retention. It is important to regularly assess and adjust wages to account for the cost of living and inflation and recognize the growth in experience or promotions with appropriate compensation.

Although this may result in higher costs initially, investing in competitive compensation is cost-effective compared to the expenses associated with frequent employee turnover and the constant need for hiring and training new staff.

12. Provide a Positive Candidate Experience

Respond promptly to candidate inquiries, provide regular updates, and offer feedback to create a positive impression of your company.

Alongside the basics, such as remote work, flexible schedules, and comprehensive healthcare, consider offering discounts on services like cell phone plans, travel expenses, car rentals, or even meals. 

Utilizing platforms like,, or can provide your employees with access to a wide range of benefits and discounts from national businesses. 

Additionally, establishing connections with local businesses willing to offer exclusive discounts can enhance the overall perk package for your employees.

13. Build a Talent Pipeline

A talent pipeline encompasses a pool of prospective candidates who have the potential to fill future job vacancies. While “talent pipeline” and “talent pool” are sometimes used interchangeably, there are distinctions between them.

While both refer to groups of candidates suitable for future openings, those in a talent pipeline undergo more thorough vetting. By pre-assessing these candidates’ qualifications, employers can seriously consider them for roles within a shorter time frame.

You can contribute to your talent pipeline by continuously engaging with potential candidates and maintaining relationships for future opportunities.

14. Embrace Diversity and Inclusion

Develop strategies to attract candidates from diverse backgrounds and create an inclusive hiring process. DEI (Diversity, Equity, and Inclusion) practices hold significant importance for job-seekers, with about two-thirds prioritizing a diverse workplace in their job search. 

The impact of DEI practices on recruitment is evident when considering the negative consequences of having a reputation as a “boy’s club,” which can limit the pool of candidates to predominantly male applicants and harm the company’s brand.

Furthermore, inclusion plays a vital role in employee retention, as many individuals are willing to switch jobs for a more inclusive work environment. Cultivating a culture that embraces diversity, equity, inclusion, and belonging creates a more comfortable workplace, enhances employee retention, and makes the company more appealing to potential applicants.

Moreover, research demonstrates that diverse teams perform better, as including varied perspectives fosters creativity, innovation, and job satisfaction. According to a 2020 McKinsey study, companies in the top quartile for gender diversity are 25 percent more likely to achieve high profitability than those in the lowest quartile.

Diverse workforces also benefit from improved communication and are less prone to the confirmation bias that often obstructs progress in more homogeneous groups.

15. Utilize Social Media Platforms

Leverage platforms like LinkedIn, Twitter, and Facebook to engage with potential candidates, share job openings, and showcase your company culture.

In today’s landscape, social media is integral to most companies’ talent strategies and offers multiple benefits. Through social media, recruiters can initiate contact, establish connections, solicit inquiries, and promptly respond to questions, thereby fostering a welcoming environment for job-related discussions.

By utilizing public interactions and direct messages on social media, recruiters can gain insights into a candidate’s suitability before scheduling an interview.

Additionally, rather than simply posting a job advertisement and hoping for responses, social media allows recruiters to target specific groups and individuals, monitor engagement, and entice talent by cultivating an appealing brand presence.

16. Develop Relationships with Universities and Colleges

Developing a relationship with local colleges can greatly support recruiting efforts by providing access to a pool of fresh talent. Collaborating with these institutions allows organizations to establish internship and co-op programs, offering valuable work experience and the opportunity to assess potential future hires. 

Additionally, connecting with alumni associations creates a network of experienced professionals who can potentially return or refer candidates.

17. Create an Employee Referral Program

Incentivize employees to refer candidates by offering rewards or bonuses. An employee referral program provides numerous benefits to organizations seeking to enhance their recruitment efforts. 

Firstly, such programs tap into the power of internal networks and relationships, leveraging employees’ trust and knowledge about their peers. By encouraging employees to refer candidates, organizations can access a wider talent pool and increase the chances of finding high-quality candidates who align with the company culture.

Employee referral programs also tend to result in faster and more efficient hiring processes. Referred candidates are often pre-vetted by the referring employee, which saves time on initial screening and assessment. Moreover, referred candidates tend to have higher retention rates, as they are more likely to be aware of the company’s expectations and better understand the organizational culture.

In terms of cost-effectiveness, employee referral programs can lead to significant savings compared to traditional recruitment methods by reducing reliance on external recruitment agencies and job postings. Instead, organizations can leverage their existing workforce as brand ambassadors and incentivize them to actively participate in recruitment.

18. Leverage Professional Networks

Connect with industry professionals through networking events, LinkedIn groups, and professional associations to identify potential candidates. Leveraging professional networks can significantly assist with recruiting efforts. 

These online and offline networks offer access to a vast pool of potential candidates already engaged in their respective industries. By tapping into these networks, employers can reach individuals with the desired skills and experience. 

Professional networks enable recruiters to connect directly with passive candidates who may not actively seek new opportunities but are open to hearing about them. These networks also provide options for referrals and recommendations from trusted connections, allowing employers to gain insight into a candidate’s reputation and suitability. 

19. Offer Flexible Work Arrangements

Embrace remote work options or flexible schedules to attract candidates seeking work-life balance. Especially after the pandemic, many job-seekers place a high value on flexibility, the ability to set their own hours, or even work from home if they choose. 

If it’s feasible for your organization, providing some degree of flexibility can automatically increase candidate attraction to your company. 

20. Continuously Evaluate and Improve Your Recruitment Process

The best recruiting strategies are always improving. As a business leader, it’s critical to remain open to feedback from candidates and hiring managers to identify areas of improvement and refine your approach where needed. 

FAQs on Recruiting Tips and Techniques

What are the different types of recruiting?

Recruiting can be conducted through various methods, including internal hiring (promoting or transferring existing employees), external hiring (seeking candidates outside the organization), executive search (recruiting for top-level positions), and campus recruitment (hiring recent graduates from colleges and universities).

What is the difference between active and passive candidates?

Active candidates actively seek new job opportunities and are typically more responsive to job postings and recruitment efforts. On the other hand, passive candidates are not actively job searching but may be open to new opportunities if approached with the right offer.

How can I attract top talent?

To attract top talent, focus on building a strong employer brand, offering competitive compensation packages, providing career growth and development opportunities, and creating a positive work environment. Also, ensure your recruitment process is streamlined and provides a positive candidate experience.

What is an applicant tracking system (ATS)?

An applicant tracking system (ATS) is a software application that helps streamline and automate recruitment. It allows recruiters to manage job postings, track applicants, screen resumes, schedule interviews, and store candidate information.

How can I ensure diversity in my recruitment process?

To promote diversity and inclusion in your recruitment process, establish inclusive job descriptions, use unbiased language, implement blind resume screening techniques, expand your recruitment channels, and train hiring managers on unconscious bias.

How do I evaluate candidates effectively?

Effective evaluation of candidates involves conducting structured interviews, using behavioral-based interviewing techniques, assessing skills through tests or assignments, and checking references. It’s important to align the evaluation criteria with the job requirements and company culture.

What is the role of technology in recruiting?

Technology plays a significant role in modern recruiting. It enables recruiters to reach a wider audience through online job postings, social media platforms, and professional networks. It also streamlines the hiring process with tools like applicant tracking systems, video interviews, and skills assessments.

How can I improve my recruitment process?

To improve your recruitment process, regularly evaluate your methods and collect feedback from candidates and hiring managers. Look for areas of improvement, such as reducing time-to-hire, enhancing the candidate experience, and implementing more efficient sourcing and screening techniques.